Let's see how far we can take an idea. Let's see how far we can take an idea. Let's see how far we can take an idea. 

On a mission to spark meaningful connections. On a mission to spark meaningful connections. On a mission to spark meaningful connections. 

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Flavor Makers

Can we reinvigorate the passion and knowledge back in the kitchen for millennials? Quick, fun, engaging tips to make delish meals.

Project

Flavor Makers Series

Agency

Mozell

Client

McCormick & Co

Story

McCormick has been a legend in the kitchen for spices. One may argue that the newer generations don’t activate in the kitchen like previous ones. This prompted the question – can we reinvigorate the passion and knowledge back in the kitchen for millennials? Quick, fun, engaging tips to make delish meals.

Challenge

Inspire millennial generations to get back into the kitchen! How can we bring them knowledge and tools to make delicious meals quickly. Remove the intimidation and bring the comfort using the tools they have to eat well!

Solution

Through careful host consideration, art direction and post-production, the series brings an immersive fun energy while being candid with target audience. Subtle sound design added a playful addition to an otherwise stoic brand.

Role

Pre-Production
Creative
Production
Post-Production