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Symbicort
As those age with COPD, a reason to breathe is your ultimate motivator. Different audiences are driven by different qualities of life, so, four different scenarios were developed to produce four digital spots in one day.
Project
30-second Spots
Agency
IMRE
Client
AstraZeneca – SYMBICORT
Solution
By leveraging personal connections to use a property with multiple houses on-site with a common area village, we found the perfect location. In pre-production we planned logistics to work seamlessly with multiple teams leapfrogging sets. We reviewed, in detail, how those with COPD live it and worked with our talent to exhibit such.
Challenge
Four deliverables in a single day is a feat. Four different looks (INT and EXT) in one location is pretty unusual. Have a dog lick the camera lens is one for the books. Most importantly, having to carefully direct talent around the sensitivities of COPD was a constant consideration.
Role
Pre-Production
Creative
Production
Post-Production
Video + Still Photography
