Let's see how far we can take an idea. Let's see how far we can take an idea. Let's see how far we can take an idea. 

On a mission to spark meaningful connections. On a mission to spark meaningful connections. On a mission to spark meaningful connections. 

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We Will

The unity of two great entities - Baltimore and Under Armour. We made our name in this city, now it's time to come together.

Project

We Will Baltimore

Agency

Made

Client

Under Armour

Story

The unity of two great entities – Baltimore and Under Armour. We made our name in this city, now it’s time to come together.

Challenge

An abstract goal of uniting a brand and a city, how do we tell that story? Who illustrates the bond, the stakeholders, those who can make a difference?

Solution

Reaching out to area community difference makers, influencers and walking the streets in various neighborhoods discussing our goal + vision.

Role

Pre-Production

Production

Post-Production

We shot in 12 different neighborhoods in two days.