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Stephen Curry 3

October of 2016 Under Armour releases the Curry 3 basketball shoe designed with Threadborne technology which delivers infinite support, total control without compromise.

Client

Under Armour

Year

2016

Story

October of 2016 Under Armour releases the Curry 3 basketball shoe designed with Threadborne technology which delivers infinite support, total control without compromise.

Challenges

Exhibit the Black Camo Curry 3 shoe with precision and as a technical militarian feel.

Solution

A symmetrical, balanced production of Curry showcasing his dribbling we juxtaposed sound design building with intensity with Curry’s focus.

Roles

Production
Post-Production

Technical Inspiration

The Threadborne technology in the new Curry 3 sources from the same thread technology as Navy SEAL teams use for climbing, rappelling and mountaineering.