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On a mission to spark meaningful connections. On a mission to spark meaningful connections. On a mission to spark meaningful connections. 

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Old Bay Summer

Old Bay flavors different regions of the country. This spirited summer spot intended to show regions of Baltimore, Low Country and a little Alabama living.

Project

Video Series

Agency

GKV

Client

Old Bay

Story

Old Bay flavors different regions of the country. This spirited summer spot intended to show regions of Baltimore, Low Country and a little Alabama living. Four locations in two days capturing the essence of what a good time can be when sharing this classic seasoning.

Challenges

Working in a cooler Spring, it was debated to travel south where it’s warmer to produce quick-turn spots. We needed Summer green foliage, tee-shirt weather, and authentic locations.

Solution

We combed and scoured the Maryland landscape with location scouts for specific framing and looks that read our seasons vividly. Visual effects brought to life the “bay” shot making it an ocean.

Roles

Pre-Production
Creative
Production
Post-Production

 

Still Photography

Advertising & Marketing Campaign

These iconic summer images were used to create visual assets for the "Born On The Bay" campaign and expressed how Old Bay is an integral part of summer in these regions.