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About us

story driven

branded commercial content

Play 2018 Demo Reel →

story driven

branded commercial content

Play Old Bay →

story driven

branded commercial content

Play We Will | Baltimore →

story driven

branded commercial content

Play We Will | Baltimore →
All Projects
The Story

The unity of two great entities - Baltimore and Under Armour. We made our name in this city, now it's time to come together.

Challenges

An abstract goal of uniting a brand and a city, how do we tell that story? Who illustrates the bond, the stakeholders, those who can make a difference?

The Solution

Reaching out to area community difference makers, influencers and walking the streets in various neighborhoods discussing our goal + vision.

Role

Pre-production
Creative
Production
Post Production

Agency

Made

Brand

Under Armour

We shot in 12 different neighborhoods in two days.