Let's see how far we can take an idea. Let's see how far we can take an idea. Let's see how far we can take an idea. 

On a mission to spark meaningful connections. On a mission to spark meaningful connections. On a mission to spark meaningful connections. 

mozell
Back to all work

Invictus 344

Invictus 344 sheds light on the often overshadowed youth in Baltimore, who push through the noise of the inner city with basketball.

Project

Self-Initiated Story

Story

Invictus 344 sheds light on the often overshadowed youth in Baltimore, who push through the noise of the inner city with basketball. Playing with heart and hustle, one young man finds solace in the game and all that asks of him.

Challenge

Telling the story right. Grassroots talent & location search. Collaboration of motion & stills. 7 company moves in two days. Freezing temperatures. 32 hours of shooting in two days.

Solution

Connect with the community leaders to inspire youth. Keep it authentic by keeping it local. Extensive pre-production collaboration and communication. HandWarmers, hot chocolate deliveries and bear hugs. Red Bull and pure adrenaline.

Role

Pre-Production
Creative
Production
Post-Production

Behind The Scenes

The Team & Talent