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story driven

branded commercial content

Play Old Bay →

story driven

branded commercial content

Play We Will | Baltimore →

story driven

branded commercial content

Play 2017 Demo Reel →

story driven

branded commercial content

Play Helping Up Mission →
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Helping Up Mission - Spiritual Recovery
The Story

The journey of men in the Helping Up Mission program, which aims to fight addiction and homelessness through the spirituality. We wanted to create an authentic presentation, equally highlighting the dark and light of recovery.

Challenges

Connecting with the men we interviewed on deeply personal and private levels.

The Solution

Mo’s director and HUM tag teamed interviews to engender a safe space for interviewees.

Role

Pre-production
Creative
Production
Post Production

HUM raised $448k in 2016, a 34% increase from 2015's fundraising banquet. The video views on YouTube surpassed collective views on existing content within days of release.