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Who Will You Be?

01–21–18

If you’re from Baltimore, you’re probably familiar with the jingle, “build your body with Brick!” A legendary brand that has maintained gym presence decade after decade. They reached out to Mozell to disrupt and elevate this messaging, with a concept that shows the journey of different members. We created #WhoWillYouBe? – an introspective question that challenges thought: what’s all this for? Dream up your best self and get after it.

We partnered with Shawn Hubbard for photography. We reviewed the concept Mozell created and analyzed logistics, technicalities with lighting and equipment, and finally suggested campaign executions of a before/after visual treatment.

Cred:

Lead Director/ EP:  Lee Morton
Director:  Steve Celano
Producer:  Lynda Meier
Photographer:  Shawn Hubbard
DP: Kyle Deitz
AC:  Aidan Gray
Associate Producer:  Corey Jennings
Camera PA:  Amanda Ferese
Data Manager:  Nick Nyren
Props:  John Fulcher
Gaffer:  Dan Stack
BB Electric:  Marc Elzey
Key Grip:  Zach Frederick
BB Grip:  Jason Shinsato
Wardrobe + Kit:  Leandra Caprini-Rosica
MU + Kit:  Jasmen Davis
Location Manager:  Jon Jolles

Camera Accessories:  DC Camera
Photog assist:  Peter Grill
PA Day 1 & 2:  Marco Gonzales
PA – Art Day 3:  Evan Devine
G+E:  Grip Serious Grip
BTS Day 1 & 2:  Frankie Cerquetti
BTS Day 3:  Nevin Baker

 

Mozell – Motion :30 Spot

:15 Amy

:15 Frank

:15 Brad

 

Shawn Hubbard – Stills

 

Suggested Creative Executions

 

Behind The Scenes

 

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